|Type||Software Applications Agency|
|Genre||Mobile Application Development|
|Founder||Michael J. Prichard|
|No. of locations||3|
|Area served||North America|
|Key people||Michael J. Prichard, Tobias Dengel|
|Products||Software Applications for Mobile Devices|
|Services||Mobile Strategy, Mobile Design, Native Application Development, Mobile Website Development, Mobile Enterprise, Mobile Commerce, Emerging Platforms, Middleware Deployment, Backend Integration, API Development|
|Divisions||Business Development, Marketing, Design, Android Development, iOS Development|
WillowTree, Inc. is an America mobile application design and development company headquartered in Charlottesville, VA. WillowTree creates sotware applications for companies ranging from startups to Fortune 500. The company has over 200 employees in both Charlottesville and Durham, North Carolina. 
Michael Prichard began coding software in middle school. Immediately after college, he began working for Rotech Healthcare Inc.(APP, HFP) Prichard left Rotech and moved to Virginia with his family, where he founded an email archiving software company based on a document management system he developed.(APP, HFP) He sold the company to Trustwave in 2007.(HFP) With the release of the iPhone he independently developed applications with a loose network of other contractors, founding WillowTree in 2008.(HFP) Prichard is Chief Technical Officer at WillowTree. (B2C, HFP, INC)
Prichard met Tobias Dengel, founder and former president of Leads.com, who had experience in business, sales and marketing.(MLM, HFP, INC) In 2009, Dengel bought into the company and became its chief executive officer.(HFP, MLM) The pair bootstrapped the company, avoiding angel investors, to launch a series of iPhone applications.(HFP) The iPhone’s popularity fueled the fast-paced mobile app segment and WillowTree’s in-house team grew exponentially.(HFP) WillowTree provides its clients with custom applications that include back-end integration.(B2C) The company takes pride in the fact it does not outsource work overseas.(HFP, TDP)
The company uses a holistic approach to design and operations with project team members interfacing directly with the client.(HFP, B2C) One of WillowTree’s early applications was Spotasaurus—a mobile app that helps drivers find parking and provides pricing information.(TDP) Another of WillowTree's apps, a joint venture with CarbonHouse, connects visitors to the Barclays Center and Brooklyn Nets fans with a variety of on-site extras, from video downloads to food ordering to ticket purchases and more.(BCBN, HFP)
Since 2008, revenue has grown exponentially, making it one of the fastest growing companies in the U.S.(INC) Clients include Johnson & Johnson’s BabyCare, NBA, GE, Valpak, Harvard Business Publishing, AOL, and the University of Virginia.(TDP, B2C, HFP)
Awards and Recognition
Inc. Magazine has named WillowTree one of the fastest growing private companies in the U.S. for four years in a row (2015, 2014, 2013, 2012). 
WillowTree purchased Ohio-based Dynamit Technologies in November 2019, giving it 500 employees. As of 2018, the lead investor in the company is Insignia Capital. 
The COVID-19 Emergency took a tool on company revenue. CEO Tobias Dengell told the Albemarle Board of Supervisors that the company had lost a quarter of its clients due to economic impacts. The project did not qualify for the Paycheck Protection Program. WillowTree will ask for extensions of deadlines they need to meet to obtain local and state payments for new employees. 
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<(MLM): BIA/Kelsey, Speakers: Tobias Dengel, http://www.biakelsey.com/mlmsf/Dengel.asp, retrieved April 4, 2013 (APP): App Conference, Michael Prichard, Founder and CTO, WillowTree Apps, July 24, 2012, http://appcon2012.engagedigital.com/speakers-info/michael-prtichard-founder-and-cto-willowtree-apps, retrieved April 4, 2013 (INC): Company Profile: WillowTree Apps, Inc. magazine, http://www.inc.com/profile/willowtree-apps, retrieved April 4, 2013 (TDP): “WillowTree Apps, SNL Financial among fastest-growing U.S. companies,” The Daily Progress, Aug. 21, 2012, http://www.dailyprogress.com/news/business/article_080ee86f-618d-501f-beea-d971bc3cbe54.html, retrieved April 4, 2012 (CFA): “CFA Institute launches ‘Top new finance app’ developed by WillowTree Apps,” Sept. 28, 2012, http://www.cfainstitute.org/about/press/release/Pages/09282011_61116.aspx, retrieved April 4, 2013 (B2C): Moore, John, “How will dev/ops impact mobile development?” April 3, 2013, reprinted article by same author, March 27, 2013, in Inspired Magazine, http://www.business2community.com/mobile-apps/how-will-devops-impact-mobile-app-development-0448176, retrieved April 4, 2013 (HFP): Hull, Jason, “An interview with WillowTree Apps founder and CTO, Michael Prichard,” Hull Financial Planning, http://www.hullfinancialplanning.com/an-interview-with-willow-tree-apps-founder-and-cto-michael-prichard, retrieved April 4, 2013 (BCBN): “Barclays Center and Brooklyn Nets unveil apps that provide a premium in-arena experience,” Feb. 1, 2013, http://www.barclayscenter.com/news/detail/barclays-center-and-brooklyn-nets-unveil-apps-that-provide-a-premium-in-arena-experience, retrieved April 4, 2013 >
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