The Standard

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The Standard
The Standard 2018-10-12.jpg

853 West Main Street (formerly 853, 855, and 901 W. Main)
Use Type Mixed-Use Apartments & Retail
Lot Size 2.517 acres
Gross Floor Area 345,790 square feet
Building Height 70'
Stories 6
Residential units As-built: 205 units (612 bedrooms)[1]
17 × 1-bedroom
66 × 2-bedroom
25 × 3-bedroom
97 × 4-bedroom

Planned: 189 units (644 bedrooms)

Non-Residential 7,261sf commercial[1] (originally 15,530sf)
Parking As-built: 489 spaces (structured)[1]

Planned: 499 spaces (structured)

Development Firm Landmark Properties
Approval Process Special Use Permit
Approval Conditions No more than 499 parking spaces, unleased spaces must be made available to the public.

Traffic study in conjunction with the traffic engineer, implement recommendations in relation to bicycle, pedestrian, and traffic signalling at the cost of the applicant.


Courtyard must be closed off from West Main Street, in order to provide at least 7,000sf of retail on the West Main frontage


5' easement on the east side of the building for future access


Pedestrian access way on the west side of the building


Bicycle parking: internal spaces equal to at least 20% of on-site parking spaces; at least 1 publicly accessible space per 1000sf commercial space.


Date Approved 2013
Construction Started November 2016
Construction Completed August 2018
Application # SP-13-08-15

The Standard is a six-story apartment building on West Main Street completed in the summer of 2018. It is built on the site of the former Republic Plaza. [2] It was developed by Landmark Properties.

The developer's local representative was the firm Mitchell/Matthews Architects & Planners.

Retail spaces

The ground floor contains several retail spaces.

Potbelly Sandwich Shop moved into Suite A, the westernmost space, in 2018, soon after the building opened.[3][4] It closed in June 2025 due to the "franchisee’s personal financial challenges" according to the corporate office.[5]

Permits were issued for Moe's Southwest Grill for Suite B on March 9, 2020.[6]

In 2020 the easternmost space began build-out and put up signs for Domoishi, a southeast Virginia chain of Asian restaurants, but progress stopped during the COVID-19 pandemic.[7]

Timeline


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Construction photos

References

  1. 1.0 1.1 1.2 Web. Permit PL-25-0052, City of Charlottesville, April 8, 2025, retrieved 2025-04-29.
  2. Web. Republic Plaza slated for demolition to clear way for six story building, Sean Tubbs, Charlottesville Tomorrow, August 19, 2013, retrieved August 5, 2014.
  3. Web. Potbelly Sandwich Shop coming to West Main, Charlottesville Tomorrow, June 21, 2018, retrieved 2025-07-10.
  4. Web. Expanding Potbelly, Jenny Gardiner, C-VILLE Weekly, Portico Publications, July 25, 2018, retrieved 2025-07-10.
  5. Web. One West Main Street commercial establishment closes while another goes private, Sean Tubbs, C-VILLE Weekly, Portico Publications, June 27, 2025, retrieved 2025-07-10.
  6. Web. Permit BN-20-0013, City of Charlottesville, March 9, 2020, retrieved 2025-07-10.
  7. Web. New Asian Fastfood Opening on West Main (Poke, Korean FC, Ramen, and Boba), Reddit, October 11, 2020, retrieved 2025-07-10.
  8. Web. BAR approves demolition for 25-year-old building on West Main, Sean Tubbs, Charlottesville Tomorrow, August 20, 2013, retrieved August 5, 2014.
  9. Web. New West Main housing complex critiqued, Charlottesville Tomorrow, September 10, 2013, retrieved August 5, 2014.
  10. Web. Charlottesville Planning Commission meeting minutes, .pdf, City of Charlottesville, September 10, 2013.
  11. Web. City reviews impacts of more housing for university students on West Main, Sean Tubbs, Charlottesville Tomorrow, September 23, 2013, retrieved August 5, 2014.
  12. Web. Commission recommends approval for West Main apartments, Sean Tubbs, Charlottesville Tomorrow, October 13, 2013, retrieved August 5, 2014.
  13. Web. Charlottesville Planning Commission meeting minutes, .pdf, City of Charlottesville, October 8, 2013.
  14. Web. Council approves second West Main student housing building, Sean Tubbs, Charlottesville Tomorrow, November 5, 2013, retrieved August 5, 2014.
  15. Web. Charlottesville City Council meeting minutes, .pdf, Council Chambers, City of Charlottesville, November 4, 2013.
  16. Web. Resolution Granting a Special Use Permit for Increased Residential Density for Property Located at 853, 855, and 901 West Main Street, City of Charlottesville, 2023-11-04, retrieved 2023-03-23.
  17. Web. January 2014 Charlottesville Board of Architectural Review minutes, Minutes, City of Charlottesville, retrieved October 8, 2017.
  18. Web. Six-story West Main apartment project moving forward, Sean Tubbs, Charlottesville Tomorrow, May 17, 2016, retrieved May 18, 2016.
  19. Web. Developer of The Standard to pay $665,000 to city housing fund, Sean Tubbs, News Article, Charlottesville Tomorrow, December 5, 2016, retrieved April 22, 2018.
  20. Web. Agenda for January 16, 2018 City Council, City of Charlottesville, January 16, 2018, retrieved 2018-10-06.
  21. Web. UVA students back for the new semester, Brianna Hamblin, CBS19, August 25, 2018, retrieved 2018-10-06.
  22. Web. Fire at The Standard apartment complex displaces 14, Daily Progress, Lee Enterprises, October 4, 2018, retrieved 2018-10-06.