219 West Main Street

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219 West Main Street is a 1921 building on the Downtown Mall that was once home to the Victory Shoe Store. Its first floor is now the home of a Sweet Frog Frozen Yogurt franchise.

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Demolition of storefront

In November 2009, under the ownership of Dr. Joe Gieck and management of Bill Rice, a historic art deco facade on the building was demolished to prepare for a yogurt shop in November 2009 without prior BAR approval. [1] [2]

The case was settled in early 2012 for $16,000 in damages. [3]


  1. Web. Store-afront: Mall store demo done without approval, DaveMcNair, The Hook, Nov 13 2009
  2. Web. Historic Store Front Demolished on Charlottesville's Downtown Mall, Liz Palka, newsplex, Nov 16 2009
  3. Web. City Council Agenda for May 21, 2012, City of Charlottesville, retrieved May 21, 2012.