William Taylor Plaza
The first building at the site will be a Fairfield Inn by Marriott. 
The conceptual plan by local architect Kirk Train shows two-story residential buildings along Ridge Street and commercial buildings up to five stories in height along Cherry Avenue. At least twenty percent of the land will be undisturbed and include a public arboretum.
The architect for the 2009 concept plan is Kirk Train, Train & Partners Architects, who has won numerous awards for innovative design and historic preservation. Train & Partners has designed sustainable projects for clients including the University of Virginia, Virginia Commonwealth University's Rice Center - the first LEED Platinum certified project in Virginia, and Keswick Hall. 
The Charlottesville Planning Commission recommended approval of the rezoning by a 5-2 vote on September 9, 2009. Following the Planning Commission recommendation, City Council rezoned the property to Planned Unit Development (PUD) at their Novermber 2, 2009 meeting. On November 18, 2009, the Charlottesville Board of Architectural Review approved the project's architectural design.
Residents have raised concerns that the proposed development may be on the site of the Allen Woodson Hawkins’ family graveyard,. In February 2006, the Virginia Department of Historic Resources sent a letter to the United States Army Corps of Engineers pointing out that "the possibility remains that human burials are present within the project area, especially in the higher, flatter locations."  Archaeologist Lynn Rainville wrote a letter to City Council in October 2008 asking for a "formal sub-surface search" of a portion of the site before selling two city-owned parcels to Southern Development.  In January 2015, historian Cinder Stanton also wrote the city asking for an archaeological survey. 
Since the rezoning, Southern Development company entered into a partnership with Park Properties Management Company to finance the project. The concept changed to a rental-only project, and both firms petitioned the Planning Commission for an amendment to the PUD zoning to allow for an increase in dwelling units from 50 to 80. The commission voted 4-2 to recommend denial of this request at its meeting on February 8, 2011 out of concerns that the new plan was not supported by the neighborhood.  City Council voted 3-2 to deny the amendment to the PUD on February 22, 2011. 
Southern Development sought an amendment to the November 2009 rezoning that would reduce the structured-parking requirement from 90 percent to 60 percent to accomodate a Marriott-themed hotel.  The Planning Commission initially balked at the idea out of concerns that the hotel would not be a good use for the neighborhood. 
It was granted on July 17, 2015.
The Board of Architectural Review issued its final approval on December 15, 2015.
Planning work for the second phase got underway in July 2016 with a BAR work session with representatives of Management Services Corp who want to build an apartment complex on the site. The BAR granted approval for massing in October 2016. 
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- Web. Another new hotel sought for downtown, Sean Tubbs, Charlottesville Tomorrow, January 12, 2015, retrieved December 20, 2015.
- Web. Review begins for new homes on Ridge Street, Charlottesville Tomorrow, retrieved July 25, 2016.
- Proffers dated 29 Aug 2009 submitted to the City of Charlottesville and reviewed at the 9 Sep 2009 Planning Commission meeting.
- Narrative dated 25 Aug 2009 on record with the City of Charlottesville.
- Nairn, Daniel. "City Council approves sale of Ridge Street land to Southern Development." Audio blog post. Charlottesville Tomorrow News Center. Charlottesville Tomorrow, 7 Oct. 2008. Web. 10 Sept. 2009. <http://cvilletomorrow.typepad.com/charlottesville_tomorrow_/2008/10/city-land-sale.html>.
- "Ridge-Cherry's non-mystery history." Message from Antoinette Roades to Charlottesville Planning Commission and Charlottesville City Council. 31 Aug. 2009. E-mail. Available online: Guest Editorial: Ridge-Cherry’s non-mystery history, Antoinette W. Roades, The Schilling Show Blog, 3 Sep 2009 retrieved 13 Sep 2009.
- Web. [http://www.cvillepedia.org/mediawiki/index.php/File:20060213-HawkinsGraveyardVDHRletter.pdf Cherry Street (sic) Development DHR File #2005-1653], Joanna Wilson, Archaeologist, Office of Review and Compliance, Virginia Department of Historic Resources, Richmond, VA, February 13, 2006, retrieved July 8, 2015.
- Web. Regarding: the possible sale of parcels #145 and #149 on Ridge Street, Lynn Rainville, October 5, 2008, retrieved June 29, 2015.
- Web. Grave matters: At Ridge and Cherry, new development plans and an old battle, Graelyn Brashear, C-VILLE Weekly, Portico Publications, May 12, 2015, retrieved July 30, 2015. Print. May 12, 2015 .
- Web. Commission denies request to add more homes to William Taylor Plaza, Sean Tubbs, Charlottesville Tomorrow
- Web. Council denies William Taylor Plaza plans, Graham Moomaw, Daily Progress, World Media Enterprises, February 22, 2011, retrieved February 23, 2011.
- Web. Vote on William Taylor Plaza rezoning postponed, Sean Tubbs, Charlottesville Tomorrow, July 7, 2015, retrieved July 8, 2015.
- Web. Commission not pleased with Cherry Avenue hotel proposal, Sean Tubbs, Charlottesville Tomorrow, January 17, 2015, retrieved December 20, 2015.
- Web. Review begins for new homes on Ridge Street, Sean Tubbs, News Release, Charlottesville Tomorrow, July 18, 2016, retrieved January 11, 2017.
- Web. Massing approved for Ridge Street apartment complex, Sean Tubbs, Sean Tubbs, Charlottesville Tomorrow, October 22, 20, retrieved January 11, 2017.