Charlottesville Albemarle Convention and Visitors Bureau

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The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) was established in 1979 to promote tourism in the community. Tourism is a large part of the local economy, accounting for over 4,800 jobs and $15.9 million in tax revenue for Charlottesville and Albemarle County[1]. Its operations are funded through a percentage of local lodging taxes. The bureau operates out of offices in the Downtown Transit Center.

Contents

Governance and mission

The bureau is governed by a Management Committee. The operating agreement that established the bureau requires a visitor's center to be operated in both the city and the county. The city serves as the bureau's fiscal agent, meaning that the bureau must operate under the city's procurement rules. In exchange, the city receives 2% of the bureau's income[2]. Kurt Burkhart is the executive director.

The mission of the CACVB is "to enhance the economic prosperity of City and County by promoting, selling and marketing the City of Charlottesville and County of Albemarle as a destination, in pursuit of the meetings and tourism markets[1]."

History

In 2004, a new operating agreement was approved by the Charlottesville City Council and the Albemarle Board of Supervisors. A regional tourism council was eliminated, and the funding formula was changed to reflect that the CACVB would be funded from 30% of Charlottesville and Albemarle County's annual transient occupancy taxes. In 2010, they have begun a campaign called Stay Local, Play Local to encourage area residents to spend recreation time within the community[3].

Locations

The Charlottesville Albemarle Convention and Visitors Bureau rents space in the center for a visitors kiosk and administrative space. They pay Charlottesville Area Transit an annual lease of $4,872 for the kiosk and $31,896 for office space[4].

The bureau also operates a kiosk in the Albemarle County Office Building.

Fund balance controversy

In the fall of 2011, it came to the attention of city and county officials that the bureau had accrued a fund balance in excess of $750,000. They argued that the agency should not have a balance higher than 15% to 20% of its annual budget and asked for a portion of it back. Bureau staff, backed by the Charlottesville Regional Chamber of Commerce, pleaded at the December 7, 2011 meeting of the Board of Supervisors to be allowed to develop a plan to spend down the balance. [5]

Audio of December 7, 2011 BOS meeting

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Board of Directors

References

  1. 1.0 1.1 E-mail. Bri Warner, Charlottesville Albemarle Convention & Visitors Bureau. "CACVB announces annual tourism economic impact for 2010." Message to Brian Wheeler, Charlottesville Tomorrow. 13 Oct. 2011.
  2. Albemarle County Board of Supervisors Minutes 5 May 2004. County of Albemarle, Virginia. 4 Jan 2010
  3. Charlottesville Albemarle Convention and Visitors Bureau. Web. 21 June 2010. <http://www.mybackyardvacation.org/>.
  4. City of Charlottesville. Office of the Attorney. Lease Agreements with CACVB - Transit Center. By Richard M. Harris. Vol. City Council. June 21, 2010 Consent Agenda. Web. 21 June 2010. <http://www.cvilletomorrow.org/docs/20100621-CACVB-Transit-Lease.pdf>.
  5. Web. County votes to issue request for proposals on Crozet Library, Aaron Richardson, Daily Progress, World Media Enterprises, December 7, 2011, retrieved December 8, 2011.

External links

Charlottesville Albemarle Convention and Visitors Bureau website

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