Downtown Mall Ambassadors
The Downtown Mall Ambassadors program was launched in 2013 to provide tourism assistance and to help police with alleged crime on Charlottesville's downtown mall. The budget for the program for FY2014 is $72,000. 
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- Web. Ambassadors a second set of eyes and ears on the Downtown Mall, Aaron Richardson, Daily Progress, World Media Enterprises, May 6, 2013, retrieved May 6, 2013.