Advocates for a Sustainable Albemarle Population
Advocates for a Sustainable Albemarle Population (ASAP) is a non-profit organization founded to take a long view about the number of people who live in the Charlottesville and Albemarle County area. The current president is Jack Marshall. The group holds quarterly meetings and discussions at Westminster Presbyterian Church. Other prominent members include Francis Fife, Rich Collins, Cynthia Neff and David Shreve.
ASAP was founded in 2002  by a dozen local environmental activists and as of December 2011 it has about 330 members. It was founded: (a) to follow up the clearly stated but unfulfilled population goals of the 1998 Sustainability Accords and Vision of Sustainability (articulated in the report of the Thomas Jefferson Sustainability Council); (b) to help provide a “big picture” view of local growth and development that looks at community planning over the long haul; and (c) to address community population growth issues that existing local environmental and civic organizations tend to neglect. A major effort of the organization is to encourage residents to estimate an optimal sustainable population size for the community, to be used as a planning tool by both the city and county.
Keep C'ville Sustainable campaign
ASAP began a campaign in September 2011 to keep "sustainability" as a goal of the Albemarle County and Charlottesville City governments after Tea Party pressure led to the Albemarle Board of Supervisors pulling out of several environmental initiatives, including ICLEI and Cool Counties. They coordinated the campaign with the beginning of the "One Community" regional planning process coordinated through the Thomas Jefferson Planning District Commission.
The campaign included primetime television commercials on NBC 29 and a challenge to all candidates for Charlottesville City Council and Albemarle Board of Supervisors in the 2011 elections. It is unclear if any candidates signed the petition. As of November 10, 2011, ASAP's site stated that 114 people had signed the petition.
2009-2010 Optimal Sustainable Population reports
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In 2009 the City of Charlottesville provided $11,000 in funding to ASAP to fund research to help estimate the community’s biological carrying capacity; at the same time Albemarle County contributed $25,000 for the studies. The first of five reports was delivered to City Council at their September 21, 2009, meeting, and to the Albemarle Board of Supervisors the following day. One of the reports released in 2013 dealt with the financial costs of growth. 
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Board of Directors
- Jack Marshall, President
- Daniel Bowman, Vice President
- David Shreve, Treasurer
- Elizabeth Burdash, Secretary
- Rich Collins
- Craig Evans
- Francis Fife
- Stephen Levine
- Geoff Mattocks
- Cynthia Neff
- Web. Hard Water, John Bogmeyer, C-VILLE Weekly, Portico Publications, retrieved August 24, 2012. Print. December 20, 2002 .
- Marshall, Jack. "Re: Rt. 29 Western Bypass in Charlottesville/Albemarle County." Letter to Federal Highway Administration. 21 Dec. 2011. 22 Dec. 2011. Web. 22 Dec. 2011. <http://www.cvillepedia.org/mediawiki/images/20111221-ASAP-FHWA-29bypass.pdf>.
- E-mail. Jack Marshall, Advocates for a Sustainable Albemarle Population. "Thanks; suggestions for updating the ASAP Cvillepedia entry." Message to Sean Tubbs, Charlottesville Tomorrow. 3 May 2011.
- E-mail. Daniel Bowman, Advocates for a Sustainable Albemarle Population. "ASAP's Candidate Challenge." Message to Brian Wheeler, Charlottesville Tomorrow. Oct 24, 2011.
- Web. Keep Charlottesville Sustainable, retrieved Nov 10, 2011.
- Web. Charlottesville City Council meeting minutes, .pdf, Council Chambers, City of Charlottesville, September 21 2009.
- Web. Panelists debate the fiscal costs and desirability of population growth, brian Wheeler, Charlottesville Tomorrow, March 24, 2013, retrieved March 27, 2013.